About Us
I’m Chitra Anandhraj, and amidst the pandemic, I launched this service. We own Airlight, a fire safety electronic and software product company with 70 employees. To aid our staff, we provided in-house kitchen facilities.The pandemic led to business losses and job cuts. To sustain jobs, we began grinding idly batter for our family and friends. Positive feedback encouraged us to diversify our offerings based on customer demand. Starting in Adyar, our services expanded across Chennai, thanks to satisfied customers’ referrals. Their support motivates me to improve and serve our community better.
Our operating schedule runs from Monday to Saturday, with Sundays off. Our services in Chennai are divided into three parts, each scheduled for two days a week:
– Adyar areas are serviced on Monday and Thursday.
– OMR area is covered on Tuesday and Friday.
– KK Nagar is served on Wednesday and Saturday.
To streamline our operations, each area is managed through small WhatsApp groups. Customers place their orders at least two days in advance, with order cutoff by 11:00 AM the previous day. We consolidate these orders and begin preparations, grinding batter items from as early as 6:00 AM , we don’t do fermentation.
By 8:30 AM, we initiate the printing of bills and commence packing. Around 11:30 AM, items are dispatched for delivery from our location in Ekkatuthangal. Deliveries are made area by area, with items reaching customers between 1:00 PM and 6:00 PM.
Amudhu strives to simplify cooking activities, especially for small families facing challenges in sourcing quality ingredients and determining correct ratios and processes for small quantities. Dining out daily isn’t practical, and ready-to-cook items from stores often contain preservatives. Amudhu offers preservative-free, hygienic ready-to-cook items made from quality ingredients. We cater to all age groups, with a special focus on elderly parents and babies. Their encouragement and blessings inspire us, while working women consistently thank us for making home cooking easier.
Amudhu extended support
Amudhu aims to offer more than just ready-to-cook food. We want to enhance the support we provide to our customers. We kindly request our customers to share information about local tutors for subjects, skill development instructors for dance, music, keyboard, abacus, art, etc. We’re also looking for trustworthy doctors, clinics, hospitals, as well as home maintenance services like air conditioner repair, electricians, and plumbers. Additionally, we’re interested in reliable cooked food service providers and emergency call drivers, along with any other services required by the family. This information will be used to assist our customers as and when needed.
FAQ
Since I operate on a small scale, serving our family, relatives, and friends, spanning from one-year-old grandchildren to 80-year-old parents, there’s no need for preservatives. We prepare the batter fresh each day and deliver it promptly without any fermentation or preservatives.
Maintaining a consistent idly batter is crucial. Our idly batter comprises urad dal, rice, and water. For urad dal, we rely on the trusted quality of Udayam brand. The rice we use is sourced specifically from Thiruvannamalai, cultivated from designated rice fields, ensuring its authenticity. We further guarantee quality by using purified RO water in our batter preparation.
No, our products are not available in supermarkets. We deliberately choose not to place our items there. While supermarkets might bring in more orders and revenue, it could compromise the quality of our items, service, and my peace of mind. Our focus is on providing personalized doorstep service with limited quantity and exceptional quality. I find joy in connecting with customers directly, making it a fulfilling experience for both parties.